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Marketing, Advertising and Business 2.0

March 23, 2009

person20at20computer20could20be20teacherIf you have a business should you have a blog? Well nowadays blogs are one of the most popular things on the internet. A Corporative Blog is a blog created by an organization to reach a specific objective, people write as an official or semi-official worker or partner of the enterprise. The author is absolutely connected with the organization and everyone can notice it. The blog is then used to communicate, advertise new products and information, and to promote their business. The blog is maintained through the director of the business, the communication department, or you can hire a specialist to create the blog for your business. Advertising through a blog is much less expensive than other forms of advertising. Experts say ‘that when two percent of the audience is reached through advertising, the campaign could be considered effective. Millions of dollars are spent each year with the incentive to reach its audience, but through a blog you can talk to the people in a more personal way and for a lot less money. Once you have a corporate blog there are many profits that come along with it such as how cheap it is, its proximity, feedback you can get, you can manage your calamities, learn about your customers and competitors, update it when you want, network, and make improvements at your leisure.

To Succeed with a Corporate Blog:

1.      Have your own server and URL

2.      Give content under creative commons license

3.      Use pictures in every post and have links home from every point or section

4.       Divide your information and put it in order by section

5.       Define objectives

Attached is a list of ten corporate blogs that are worth taking a look at, they are well developed and interesting to read about.

Before you create a corporate blog you should ask yourself these questions… Does your corporation need a blog? Once your blog is created will you be able to regularly maintain it?

There are many types of viral marketing. Sending it through SMS, which is a very easy way to reach a large amount of people, viral (incentivized) where you get money or some type of compensation if you send the message to someone else, and them to someone else, masked marketing where you send mysterious information which doesn’t seem to be an advertising campaign and you spark peoples interests. There is rumor marketing where we read incredible things such as a breaking story about an actor or actress that just happens to occur two or three days before their new film is presented, social database where your online service offers a database so that clients can add contacts, Firefox which was created and downloaded twenty five million times in ninety nine days, and invitations which is how Gmail was created and made so popular. Seth Godin, an expert and writer in viral marketing wrote the book “Permission Marketing,” Godin gave out two million copies of his books for free and weeks later he made his book with a hard cover for people to buy and it went into the top five in Amazon. Then again, there is always that evangelist customer, the kind of costumer who falls in love with a product or enterprise and tries to share it with other people.

Five Main Types of Blogs…

1.      Brand blogs: introduce new brands or insist on existing ones

2.      Product/Service blog: test product or service (gain feedback with customers)

3.      Employees blog: Corporate blogs (boss, employer)

4.      Blogs for special happenings: prepare and talk about special happenings

5.      Sector blogs: promote specific blog or specific market

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Vamos a la playa…

March 17, 2009

barcelona-003This past weekend, we experienced beautiful weather in Barcelona. As a result, the ports and beaches were swarmed with tourists, families, and people just trying to enjoy the day. I had many friends visiting me this weekend and knew it was a perfect day to have lunch on the water. We went to el Bestial on the port for lunch and just enjoyed the fresh air and the view. After that we walked along the beach and then the port. As you approach the Olympic port, a giant bronze whale is positioned. This area of Barcelona is very modern and beautiful. There are superb restaurants and fun bars and clubs to check out. Later on we walked near Barceloneta. This is bordered by the Mediterranean Sea and a beautiful beach. It’s very fun to walk in this region and see all the excitement that goes on around here when the sun comes out! Around here there are great sea food restaurants and places where you can eat the catch of the day! If you walk all the way along the Barceloneta beach, you reach Icaria beach, which is just as beautiful yet less crowded if you are looking to escape for the day. This area of Barcelona is definitely one of the most attractive and pleasant to just kick back and relax and enjoy the view!

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Politics 2.0

March 16, 2009

american_flag_2Politics 2.0 is a relatively new concept. It was deeply used by Barak Obama in the 2008 presidential campaign in the United States. What is special about micro targeting on the web is that it allowed Obama to identify his electors individually. What helped Obama was that he realized that every single person is a universe; each voter has their own particular interests and worries. The future of politics has to be addressed to individuals, maybe specific groups, but not the whole society. Obama branched out using Politics 2.0 as his “friend” Obama used other forums such as facebook which he joined in February 2004 and has contracted nearly six million friends it is also a key tool because ¨It strengthens his connection with his constituents and their connection with the causes they care about´´, my space, twitter which he never missed responding to one question, youtube, online advertisements, sms/call centers where voters were able to download wall papers, ringtones, etc., and was the first president to have a blog. These tools allowed Obama to reach the y-generation. The y-generation was an important group for Obama to get through to because they are considered the most skeptical when it comes to believing a campaign. Another website Obama used was http://www.mybarakobama.com throughout this website, its users could read about Barak Obama, create events, create fundraisers, create a blog to express your feelings, read Obama´s blog, connect to Facebook, reach out to other voters, and create their own profile that can be viewed. Although the web alone is a useful tool, Obama was very precise with his details, had a well designed web page and regularly updated his websites.

 Barak Obama spread hope. With two wars going on and a severe economic crisis, Obama gave people more than just a speech. He used the internet, something most people are addicted to these days and spread his campaign to show the people that he is just like them. He loves his blackberry, blogging, twitting, etc. This let the people know that he was there to be there president and help the people not just win over a campaign. Once elected, Obama has kept up with the use of internet as a president. “Obama campaigned by the internet and now is governing by the internet” Obama is the first president to have a blog in the Whitehouse. http://www.whitehouse.gov is a 2.0 website used by Obama. There is an official bog on this website and each Saturday Obama uploads a new speech. People can watch this video, read the blogs and comment. This is something that no one has seen before. It keeps the people connected with the president. We can now see deeper into the White House than ever before and it gives people a comfort in knowing that they have access to this.

Obama successfully won the presidential campaign in more than one way. Most of all, he excelled in the online campaign. Obama´s use of web 2.0 helped him to raise money from people throughout the United States which helped him immensely in the long run. The way Obama ran his campaign changed the way politicians organize supporters, advertise to voters, defend against attacks and communicate with constituents. The web was used to collect money, spread messages, and create a net of activists involved in the campaign. Another key to Politics 2.0 was to inform. Obama´s blog was updated more than ten times a day and throughout the campaign, more than two thousand youtube videos both informative and promotional were uploaded. Obama connected people with one another. Obama collected over thirteen million e-mail addresses and postal codes and sent them Google maps so that they could locate other Obama followers. Obama asked people to work with him which allowed the voters to feel involved. Once registered at http://www.mybarakobama.com users could create events promoting Barak Obama. Voters were given pins, t-shirts, posters, etc. and given a place and time to have an event. One extremely important thing Obama did was have testers. He constantly had people testing out all the online things he did so that he knew if they were effective and helping his campaign.

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Barcelona Bars…

March 15, 2009

 

bar

Barcelona is definitely known for its nightlife. Whether it be going to a bar, a club, or a hole in the wall place that you’re not sure how to define, there is always something to do. Barcelona has hundred of bars throughout the city that are fun to just hang out at, and it has its most famous “you have to go here if you’re in Barcelona” bars. You can easily walk into any bar on the street and you’ll still encounter a good time or you can try some of the well-known ones. Some of the bars that I have been to and loved are George Payne, Dow Jones, Pippermints, and Chupitos. These bars are a very fun place to start out your night, or just to hang out with friends. George Payne Irish bar is definitely a fun spot to meet up with friends or to meet new people. It has good drinks, tables to order food at, and the best, karaoke. Dow Jones is a fun bar because it has a unique “stock exchange” pricing system. Every half hour the prices change between 30-50 percent so be careful what you order! Pippermints is a good time for many reasons. It’s a fun place to get drinks and watch a game with friends, or to order a huge drink to share with everybody and let the good times roll. Chupitos which means shots in Spanish is a fun bar with over five hundred shots to offer and very exclusive ones at that! Another fun bar I have gone to is Ice Bar. I loved the atmosphere, although a little cold! This is a bar that I would tell people to go to once. I had a great experience and loved seeing a bar made out of ice because of the concept and who wouldn’t! So when planning your nights in Barcelona, be sure to hit up the bars for some real entertainment!

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Social Networking and Microblogging…

March 3, 2009

In today’s society everything is just ‘a click’ a way, including accessing almost anyone in the worlds webpage. This is done through social networking websites, some of the most popular being facebook, myspace, and twitter. These websites begin with adolescents and have now spread to everyone in the world using them. They are beneficial for making friends, staying in touch with old friends, and learning new things about people. The downside to these websites is that you have as much knowledge about a person as they want to give you. Someone who puts up inappropriate pictures may later discover that they can be used against them when applying for a job or a specific program. Anyone can create a page on these websites, all you need is a username. On these websites you can post a profile picture, background information, your likes/dislikes, pictures, momentarily what you are doing, etc. Twitter is a very interesting website because you can post everything you do throughout the day at that moment for people to see. In this video on Social Networking, it talks about how using online networking websites, enhances your chance to have more opportunities. On twitter, your friends could follow you throughout the day and see what you are up to and what lifestyle updates you are making. This website is also used by the New York Times, Wall Street Journal, and Washington Post among many other newspapers. They use twitter to inform the people of minute to minute details of what is going on in the world. These websites are all informative and fun, but you have to be careful of others intentions when you accept friends!

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Amsterdam

March 1, 2009

AmsterdamThis past weekend I traveled to Amsterdam, Netherlands with my friends. Amsterdam is a very liberal city with of course, the legalization of marijuana. Amsterdam was one of my most interesting trips thus far because of these reasons. We stayed at the Marriot Hotel, a very good choice because it was in a central location letting us access most things we wanted to see very easily. It was incredible to walk down the street and know that if you walked into a coffee shop, you had the option to smoke marijuana or not. The coffee shops were very popular in the heart of the city of Amsterdam by all the main attractions. Besides smoking pot, there is a lot to do and see in Amsterdam…

Friday morning my friends and I went to the Anne Frank House. This was the house where she hid out during the Holocaust, when Jews were inferior and being sent to concentration camps. Throughout the house you could walk through, read information, and see short videos. This was a very informative experience and really reaches out to you.

On Friday we also visited the Heineken Museum. This museum was fun and interesting. You got to walk around, and take a mini ride. We got to learn and see how beer is made. Not only did we get to taste it before it was brewed, but we got to have a glass after, complimentary with buying a ticket to the museum! This was definitely one of the more fun museums I have experienced.

Throughout the day we picked up quick bites to eat, but what’s Amsterdam without eating at its famous Pancake Shop! We went here and ate pancakes which were more like crepes but equally delicious and omelets. The food in Amsterdam was very tasty and they offered an enormous selection.

On Saturday we went to the Van Gogh museum. The Van Gogh museum was amazing. It had tons of extraordinary artwork. My favorite in the museum was Starry Night, the ways the colors make the sky seem moving was very appealing, although all of his paintings were entertaining to look at and examine.

At night we did a few things. Each night we went to dinner. On Friday night we went to the Red Light District. This was an interesting experience because none of us have ever seen anything like this. Prostitution is legal in Amsterdam and everything that goes along with it. As we walked up and down the blocks we pretty much saw anything and everything! Saturday night we saw the comedy show Boom Chicago! We didn’t enjoy it too much but depending on your humor, you will enjoy it or not.

Amsterdam was a very fun and unlike any other trip I have ever taken. Beware of the bikers, they never stop for you and try taking the tram, we did. The tram runs in the middle of the street, something I’ve never seen before and is very efficient. I definitely recommend making a point to travel there once in your life, it’s undeniably an experience!

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Digital Storytelling

February 25, 2009

Digital storytelling is defined as ´Digital Storytelling is the modern expression of the ancient art of storytelling. Digital stories derive their power by weaving images, music, narrative and voice together, thereby giving deep dimension and vivid color to characters, situations, experiences, and insights. This is an interesting concept because it allows you to use a combination of texts, pictures, video clips, audio devices, graphics, and interactivity on your website. Another great thing about multimedia stories is that it is presented in a nonlinear format where the information presented is complimentary instead of outmoded. Digital storytelling is an easier ways for individuals to learn about things going on and feedback can be provided. I find that these types of stories are more interesting and easier to read and keep your attention for longer with whatever I am reading about. These stories are very appealing because cameras, digital recorders, clips, pictures, and audio clips are all used to create the story. Another way in which the story is created, is when the editor/producer will analyze a story in a multimedia format and assign work to different professionals such as photographer for pictures, writer for the background information of the story, etc. the editor/producer has a story in his head and decides how he wants to assemble it instead of leaving it up to the reporter.

 

Tips to prepare a good report:

  1. Have the storyboard gather as much information on the topic as possible
  2. Need documents and interviews
  3. Once at the field; collect as many photos, videos, audio clips, maps, etc.